If you put most of these digital media startups in a bucket, their best long-term opportunity is to partner with or get bought by a traditional, established big media company. … I’m not sure many of them are going to be standalone entities five years from now. - Bernard Gershon (Tech.co)
There isn’t a single TV network or programmer that’s not experimenting with these new social platforms to try and drive tune-in, but once you decide to do something on Snapchat, the content has to be customized to that platform. - Bernard Gershon (Digiday)
We’re in the golden age of niche subscription OTT networks. The winners are going to be the people who have a brand, or at least can invent and grow a brand, and drive traffic to the platform. - Bernard Gershon (Digiday)
There’s a stampede toward video because that’s where the high CPMs are. But you get the high CPMs in high-quality environments like a scripted drama or live TV. You’re not creating that environment while someone scrolls through their Facebook feed with the mute on. - Bernard Gershon (Fortune)
In the uber-competitive app market, driving downloads is a challenge. - Bernard Gershon (Post-Gazette)
With SVOD, it’s an oversaturated market, you have to have something completely different, or an offering that is more niche, to get someone to swipe their credit card. - Bernard Gershon (The Wall Street Journal)
The rapidly growing area of programmatic is shifting the digital media landscape and cannot be ignored. Our clients, from major media companies to start-ups, are looking to leverage these new methods – with the launch of our programmatic practice, GershonMedia will now offer the expertise needed to effectively navigate the programmatic ecosystem. - Bernard Gershon (All Access)
The digital media space is being revolutionized yet again and there are a lot of questions. - Bernard Gershon (All Access)
Media enterprises need to start the transition to programmatic, if they haven’t already, and GERSHONMEDIA will help them transition successfully and efficiently. - Bernard Gershon (All Access)
With security around the internet and cloud computing you really don't need a set-top box anymore, and over the next few years there will be more and more services that compete with traditional cable and satellite companies. - Bernard Gershon (Advertising Age)
The high-quality content is not going to come out of outer space. - Bernard Gershon (Marketplace)
There is still a dearth of high-quality media available and consumed by the mass public. Widely popular videos produced by Saturday Night Live and Jimmy Kimmel are a rarity while "bride and groom falling into wedding cake videos" are unfortunately commonplace. The industry needs to continue to develop and create high-quality content for the general public to meet the standards previously set by television and film. - Bernard Gershon (Streaming Media)
Look for three primary qualities: Intelligence; Desire and Sense of Humor. Intelligence means the ability to solve problems, to complete complex tasks with resourcefulness initiative and resolve. This is what it takes to use citizen journalism responsibility. You want someone in the editor’s chair who can take that raw footage or audio and use it to tell a truthful story that will touch your audience. - Bernard Gershon (Geller Media)